ТУЧА / TUCHA
Music Artist
Branding, Stage Visuals,
Editorial Content
The logo for TUCHA reflects a duality of darkness and sensuality,
shaped by sharp, lightning-inspired forms.
Heart-like details add softness, while the overall energy stays raw and electric.
The logo reveal uses
red lightning – amplifying the dark, electric energy and intensity
of TUCHA’s presence.
The same visual code carried into the stage design – defining the live presence,
including Atlas Weekend.
The same visual code carried into the stage design –
defining the live presence,
including Atlas Weekend.
The same visual code carried into the stage design – defining the live presence,
including Atlas Weekend.
The same visual code carried into the stage design –
defining the live presence,
including Atlas Weekend.
The same visual code carried into the stage design – defining the live presence,
including Atlas Weekend.
The same visual code carried into the stage design –
defining the live presence,
including Atlas Weekend.
The merch, built around the single “russia is a terr*rist state”
and the brand logo,
quickly gained traction – requiring multiple restocks.
Then came our photoshoot and interview for ПОТОП magazine –
with me taking on styling, hair,
and photography.
And this is where
it all began:
STYLING
rough storyboard / key frames
