FINE / FREKENBOK
New brand message presentation
in collaboration with UTC FILM agency
The concept behind the advertising campaign is to capture the essence of real harmony in everyday life, where everything falls into place, and every detail counts.
It’s not about perfection, but about the emotional comfort that comes from a sense of abundance and warmth –
much like in Ukrainian families.
Uno: Life Flip
Emotional cycle exploration
The concept behind the piece is built on the idea of duality in everyday life.
Inspired by the mechanics of the UNO Flip card, it reflects how quickly emotional states can shift – from lightness and ease to pressure and inner weight.
It’s a reminder that these transitions are constant and inevitable.
At any moment, the card can flip.
Oleksii's Palette
Identity exploration through color
The project explores identity through color-coded emotional states.
Each tone represents a distinct inner persona – from confidence and desire to stillness, doubt, and intuition.
These states don’t exist separately – they overlap, replace, and redefine one another. Together, they form a complete, ever-changing self.
Lift. Story Maker App
Performance marketing
The project is built around the contrast between struggle and flow.
Stairs become a symbol of effort and limitation,
while the lift represents a smooth, guided experience.
As the character moves through the space, each level reveals a layer of the app’s functionality – transforming complexity into simplicity.
The narrative leads to a clear idea:
creating content should feel effortless.
Lift makes that transition possible.
Lycoris radiata
Identity exploration through color
The project explores identity through color-coded emotional states.
Each tone represents a distinct inner persona – from confidence and desire to stillness, doubt, and intuition.
These states don’t exist separately – they overlap, replace, and redefine one another. Together, they form a complete, ever-changing self.
A Story of Two Souls
Shared life vision
The project explores the emotional dynamic of two individuals moving through life as one.
A pair of cherries becomes a symbol of connection –
separate forms, united by a single stem.
As they travel through space, the environment responds – unfolding into a rhythm of blooming hearts.
A visual metaphor for how sharing moments makes life feel more meaningful, turning a simple path into something intimate and alive.
Nature Reclaims
Post-fashion world imagination
The project imagines a post-fashion landscape where human-made identity fades, giving space to something more organic.
A grass-covered mannequin becomes a symbol of transformation – not styled, but reclaimed.
In contrast, the surrounding figures remain untouched and empty, suspended in a state of absence.
The tension between them reveals a shift in value –
from constructed image to natural presence.
Stronger After Every Shot
The human spirit manifest
The project visualizes the human spirit under pressure.
A metallic heart becomes a symbol of both vulnerability and strength – exposed, yet unbreakable.
Through repeated impact,
its state shifts from reactive to still.
What once destabilized it gradually loses power.
A quiet transformation – where resilience is not about fighting back, but about becoming steady.
Le Lavomatique
3D Creatives
Referencing the installation by Jacquemus × Galeries Lafayette
A 3D study shaped by a concept that strongly resonated with me.
The series explores the intersection of everyday space
and fashion aesthetics.
Cinderella’s Wheel
Love or death game
The work explores the idea of fate as a game of chance.
At the center, a devil’s hoof heel floats inside
a fragile bubble – surrounded by restless glass slippers, constantly colliding and shifting the space.
The movement feels unstable, almost uncontrollable, as if the outcome is never fixed.
Beauty and danger exist side by side, blurring the line between desire and consequence.
A visual metaphor for risk – where every choice holds the possibility of something beautiful,
or something irreversible.
Too Much Info
Overwhelm visualization
The project visualizes the weight
of excessive information.
A single word becomes unstable –
inflating, collapsing, and repeating the same cycle.
There is no resolution, only rhythm.
A constant expansion and release that never fully resets.
A reflection on the state of being overwhelmed – where even the simplest input becomes too much to hold.
Toxicity Loop
Concept of danger behind beauty
The project explores the illusion of safety
within visually perfect environments.
A harmonious space becomes a stage
for something unstable,
hidden beneath the surface.
A reflection on patterns we return to –
even when we know where they lead.