PREVACATION /
WEEKEND CLUB
Creative Direction, Video Direction & Edit,
Graphic & Prop Design
A campaign for the new Weekend Club collection exploring the emotional state before vacation – when the body is still at home,
but the mind has already left.
PREVACATION /
WEEKEND CLUB
Creative Direction, Video Direction & Edit,
Graphic & Prop Design
A campaign for the new Weekend Club collection exploring the emotional state before vacation – when the body is still at home, but the mind has already left.
-
Before the launch,
the campaign began with a series
of WEEKEND APPROVED teasers.
*Clean-up
WEEKEND APPROVED – a symbolic permission
from Weekend Club to pause, slow down,
and allow yourself to rest whenever you need it.
Because if not you, then who else (if not Weekend Club) should be responsible for approving your weekend?
Before the launch,
the campaign began with a series
of WEEKEND APPROVED teasers.
*Clean-up
WEEKEND APPROVED – a symbolic permission
from Weekend Club to pause, slow down,
and allow yourself to rest whenever you need it.
Because if not you, then who else (if not Weekend Club) should be responsible for approving your weekend?
Before the launch,
the campaign began with a series
of WEEKEND APPROVED teasers.
*Clean-up
WEEKEND APPROVED – a symbolic permission
from Weekend Club to pause, slow down,
and allow yourself to rest whenever you need it.
Because if not you, then who else (if not Weekend Club) should be responsible for approving your weekend?
Before the launch,
the campaign began with a series
of WEEKEND APPROVED teasers.
WEEKEND APPROVED – a symbolic permission
from Weekend Club to pause, slow down,
and allow yourself to rest whenever you need it.
Because if not you, then who else (if not Weekend Club) should be responsible for approving your weekend?
*Clean-up