BLUB FRIDAY /
THE BLUB
Concept & 3D Production
The project reimagines Black Friday through a simple visual shift.
A falling bag becomes the central moment –
turning a familiar event into something brand-driven.
As it drops, the meaning changes.
Black Friday transforms into Blub Friday.

The project reimagines Black Friday through
a simple visual shift.
A falling bag becomes the central moment —
turning a familiar event into something brand-driven.
As it drops, the meaning changes.
Black Friday transforms into Blub Friday.
The project reimagines Black Friday through
a simple visual shift.
A falling bag becomes the central moment —
turning a familiar event into something brand-driven.
As it drops, the meaning changes.
Black Friday transforms into Blub Friday.
The project reimagines Black Friday through
a simple visual shift.
A falling bag becomes the central moment —
turning a familiar event into something brand-driven.
As it drops, the meaning changes.
Black Friday transforms into Blub Friday.